Since 2021, the total projected NIL market has exploded from $917 million in 2021-22 to an expected $1.67 billion in 2024-25 – with no signs of slowing down.

This Report Includes:

+ The total NIL market projections and spend by sport

+ Market projections for the first year of revenue sharing

+ Earnings expectations for top collegiate athletes

+ Projections for 2024-25 NIL collective budgets

+ The correlation between NIL spending and athletic department success

+ A look into the world of brand-driven NIL

+ Much, much more