How Quest Nutrition Stands Out in a Crowded Aisle
By sharing real moments with their favorite products, athletes helped Quest rise above the clutter.
In the consumer-packaged goods (CPG) space, options are endless. Shelves are lined with food, snacks, and drinks that all promise to be the best choice. The challenge is not availability, it’s standing out in a crowded aisle.
That is where athletes make the difference. When they share the products they enjoy, fans listen. Quest Nutrition partnered with athletes to show how its snacks fit into real lives, proving that the best snacks are the ones that fit into life’s busiest schedules.
How we helped Questbring this to life:
march campaign athletes
Organic Impressions
social media posts
Challenge
The CPG market is overflowing with options. Consumers are bombarded with brands promising better taste, better nutrition, or both. In such a crowded space, flashy advertising alone rarely builds trust. Quest needed a way to separate itself from the rest and connect with audiences another way.
Solution
Instead of scripted videos, Quest gave athletes the freedom to showcase how they already enjoyed the brand. From quick snacks before workouts to treats during downtime, content reflected the way Quest fit seamlessly into daily life.
This athlete-first strategy made the message stronger. By showing authentic routines, Quest established itself as a brand rooted in real moments consumers could relate to.
Outcome
Quest’s campaign highlighted the power of athlete-driven content in a competitive category. Posts outperformed traditional ads, boosting engagement and visibility in crowded aisles. The campaign proved that athletes help CPG brands become part of everyday choices, not just another product on the shelf.
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Frequently Asked Questions
Why partner with student-athletes?
Athletes deliver 3.7x more engagement than traditional influencers, with unmatched authenticity, reach, and local impact. Opendorse connects you with 175K+ athletes nationwide.
How does it work?
Opendorse manages the entire campaign process, from pitching and securing athletes to handling payments, social support, and analysis, while keeping your team involved in approvals and briefs.
How much does it cost?
Pricing depends on athlete stature and deliverables. Opendorse customizes programs to fit your goals and budget, whether it’s one athlete or 100+.
Is it compliant and brand-safe?
Yes. All campaigns follow NCAA and legal guidelines, athletes are vetted, and we handle tax paperwork. Opendorse also offers background checks and content usage rights.