College Football Kickoff
The 2025 season kicks off with more than just new faces and fresh storylines—it marks a turning point in the business of the sport. This primer explores the past, present, and future of NIL licensing and revenue sharing, providing new context on how money is moving and what it means for players, programs, and fans.
What’s Inside:
- Market Snapshot: A look at athlete earnings to date and projections for future growth.
- School Spending: How athletic departments are budgeting to support NIL and revenue sharing.
- Geographical Trends: Which regions are making the biggest investments in athletes and programs.
- Budget Allocations: How schools divide revenue across positions, teams, and conferences.
- Transfer Portal Effect: The role of NIL in athlete movement and recruiting decisions.
- Athlete Brand Development: How players use social media and content to grow their value.
- Titans of the Game: What past stars might have earned if NIL had existed in their era.
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About the Dataset:
Since the company’s launch in 2012, Opendorse has established itself as the leader in data reporting and market insights. Its role in the NIL ecosystem has uniquely positioned the company in ownership of the industry’s largest dataset, including at least one active student-athlete using Opendorse at 98% of NCAA, NAIA, and NJCAA membership institutions. Altogether, Opendorse insights encompass 150,000+ athlete users and $250M+ in NIL compensation, from 100,000+ NIL activities—from collegiate, commercial, and collective revenue streams.
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