College Basketball Report
March has become college basketball’s most valuable month. Fast Break: NIL and the Evolution of College Hoops shows how athlete earnings, roster strategy, and brand opportunity change when attention peaks.
What’s Inside:
- Why men’s basketball NIL earnings are up 92% in March since 2022, and what it means for when brands should activate.
- How the women’s tournament surge drove an estimated $2M in brand-driven NIL earnings in March 2024, and why momentum is accelerating.
- What happens to earning power when athletes transfer up, including a 540% average increase from mid-majors to blue bloods.
- Why starters, rotation players, and bench roles earn differently, and how one weekend can change an athlete’s market value overnight.
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About the Dataset:
Since the company’s launch in 2012, Opendorse has established itself as the leader in data reporting and market insights. Its role in the NIL ecosystem has uniquely positioned the company in ownership of the industry’s largest dataset, including at least one active student-athlete using Opendorse at 98% of NCAA, NAIA, and NJCAA membership institutions. Altogether, Opendorse insights encompass 175,000+ athlete users and $250M+ in NIL compensation, from 100,000+ NIL activities—from collegiate, commercial, and collective revenue streams.
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