Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Cheez-It: Supporting student-athletes through NIL on the biggest stage
Big moments mean big paydays for student-athletes. And many brands are helping them capitalize on those clutch plays and big games. Cheez-It is helping student-athletes “feel the cheeziest” while performing at the highest level. The brand signed NIL deals with four...
The rise of fast-casual dining and NIL activations
With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options. Let’s explore five fast-casual restaurants activating with...
March Mustache for the win: Pringles’ creative approach to NIL
Authentically aligning with its target audiences' passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles, as...
Product Update: Opendorse Insights Dashboard™
As part of our latest release, we are excited to introduce the brand-new Insights Dashboard for school partners. This new feature consolidates information on content, compliance, and marketplace performance while making it easier to track how your student-athletes are...
Volunteer Club & Opendorse Launch Expanded, First-of-its-Kind Partnership
The deal will streamline Collective operations, support brand deals for Tennessee athletes The Volunteer Club and Opendorse are expanding their agreement and launching first-ever solutions in the NIL Collective market. In addition to streamlining NIL compensation and...
NIL Incoming: Comparing State Laws and Proposed Legislation
*Updated 5/25/2023* From the California State Capitol in Sacramento to Florida's in Tallahassee, no two state offices have garnered more attention on the topic of collegiate student-athletes’ name, image, and likeness (NIL). In the fall of 2019, California Governor...