Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
The NBA’s 2019 Social Media Leaderboard
Analyzing the game’s most-followed, engaging, and impactful NBA players on social media. After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we...
$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni
How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be...
The NFL’s 2019 Social Media Power Players
Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five...
College Football’s Top Coaches on Social
Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their...
Committing to Content: How to leverage social to connect with student-athletes | Front Office Sports
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in...
How athletes 10X sponsor performance on social
In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before. On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that...