Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
The Foundation and Future of Sports Marketing
What is Sports Marketing? Sports provide a communal experience unlike any other, and that connection creates an unmatched opportunity for brands. Whether in the promotion of sports themselves, or the promotion of a brand through sports — it’s all about bringing people...
NIL Earning Potential of Clemson Football Student-Athletes
Each day marks a step closer to the new era of name, image, and likeness rights in collegiate athletics. These changes will have a fundamental impact on college sports. It has become imperative that ADs and coaches can pitch and prove that their program offers...
How Eric DeSalvo and UCF Stay Dominant on Social Media
The University of Central Florida Knights are leading the charge when it comes to creativity in digital and social media. Eric DeSalvo, Assistant Athletic Director in charge of #content, and his team had a clear vision and strategy at the start of 2020 – to promote...
Athlete Advocate Zach Soskin Details How Student-Athletes Can Begin Preparing for NIL… Today.
College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to...
NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 1
Build your brand. Be a storyteller. Share great content. These are all good pieces of advice student-athletes and recruits... but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right track,...
9 Conversion Metrics You Should be Measuring
You can't prove that your marketing efforts are successful without measuring the right metrics. Although there are thousands of metrics you can track, conversions are arguably the most important. The ability to measure conversions is a fundamental part of digital...