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5 March Madness NIL campaigns that are changing the game

5 March Madness NIL campaigns that are changing the game

Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete's name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...

Joey Calcaterra: Connecting with UConn fans through NIL

Joey Calcaterra: Connecting with UConn fans through NIL

UConn Basketball knows a little something about winning rings. When it came time for a pair of Huskies basketball fans to get their own rings on their wedding day, men’s basketball player Joey Calcaterra sent a video shout out to the couple wishing them well on their...

Setting Up for NIL Success with Sydney Stephens

Setting Up for NIL Success with Sydney Stephens

Since name, image, and likeness changes happened on July 1, 2021, Illinois Soccer Sophomore Sydney Stephens has spent time developing her brand.  Starting Strong Illinois Athletics began their partnership with Opendorse in (year), and ever since have been...

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