Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Which Athletes are Earning Endorsements on Instagram?
Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to engage fans in new ways. Without live sports as an anchor, many of these sponsorship and endorsement activations have...
State of Sponsored Social Report
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How to Monetize Private Lessons
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3 Keys to More Marketing Deals: Tips from an NFL Player Marketing Rep
https://www.youtube.com/watch?v=RdI4r9ES8NY Jacquelyn Dahl knows what it takes to be an athlete from every angle. She's a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL's biggest stars in...
What Is A Sponsorship Activation?
Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster brand loyalty more subtly and effectively than other marketing tactics. However, in today’s...
NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 2
Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades. Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term "NIL" was...