Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
3 Key Differences Between Endorsements and Advertisements
Looking at endorsements from the right perspective can drastically change the way you recruit and market them. Understanding the differences between endorsements and advertisements will allow you to address each more effectively. Failing to understand the differences...
Why Big Brands Spend so Much on Athlete Endorsements
Sports endorsements are a gigantic industry amassing astronomical dollars in revenue and reaching millions. Whether LeBron is dunking in a new pair of Nikes, Federer is driving to the court in his Mercedes Benz, or Ronaldo is drinking Gatorade, big name...
Plan: Outline Your Campaign Goals
Would you head onto the football field without a playbook? Is your goal to score on every play? Or move the ball forward? Your endorsement marketing campaign must have clear goals and a path towards success to be a valuable component of your marketing...