Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
10 KPIs Brands Should Be Measuring For ROI in Sponsorship Activation
Sponsorship can be an exceptional way to drive brand awareness and business outcomes as part of an overall marketing strategy. Depending on the sport, a sponsorship, whether for a single event or an entire season, can place a brand in front of tens of millions of...
Top 100 Highest-Paid Athlete Endorsers of 2019
1. Roger Federer | ATP 2019 Endorsement Earnings: $86,000,000 Twitter Followers: 12.6M Opendorse Estimated Cost Per Social Post: $90,000 – $125,000 Estimated Value Per Post: $134,544 Notable Endorsement Deals: Barilla | Credit Suisse | Mercedes-Benz | Rolex...
Top 10 Most Lucrative NFL Endorsement Deals
When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be...
The Top 100 Athletes on Social Media | 2019
Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential...
2020 State of Sponsored Social In Sports
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The NBA’s 2019 Social Media Leaderboard
Analyzing the game’s most-followed, engaging, and impactful NBA players on social media. After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we...