Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Top 10 Athlete Endorsement Earners by Gender
Male athletes still claim the majority of athlete endorsement deals, but women are beginning to stake their claim as well. As more women increase their influence, more female athletes are signing endorsement deals and earning more opportunities than ever before. Let’s...
Top 12 NHL Endorsers
Want the latest info? CLICK HERE to see the Top 100 Highest-Paid Athlete Endorsers of 2015. Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest...
2013 Sports Fan Demographics
Sports play a massive role in the entertainment of millions in the United States. Our team wanted to further understand: who exactly is watching? Below is an infographic detailing the demographics of sports fans and their impact on TV viewership, event attendance and...
The History of Athlete Endorsements: Part Two
Last week we presented Part One of this post. This week, let’s continue our look at the history of athlete endorsements with the conclusion of our two-part series. Ancient sports stars (the original athletes) Rather than lucrative endorsement deals, in ancient times...
The History of Athlete Endorsements: Part One
Opendorse wouldn’t be where we are today without the athletes, brands and events that paved the way for the sports endorsement industry. From ecommerce to CBD to non profit and everything in between, athlete endorsements have helped...
Top 10 Most Marketable College Athletes Right Now
Debates on whether or not to pay college athletes and whether they should be allowed to sign endorsement deals have caused quite a stir recently. With that in mind, we took a look at the most marketable college athletes, analyzing their personal brand value, and...