Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
State of Sponsored Social Report
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?
It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend. This publish-and-pray approach isn’t going to cut it. We’re not only...
Top-Performing Athlete Influencer Marketing Campaigns of 2020
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled...
Top-Performing Athlete Influencer Marketing Campaigns of 2020
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled...
TCU Athletics Becomes First Big 12, Texas Program to Join Opendorse Ready
TCU Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program powered by Opendorse. The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions...
How Social Media Pros Can Encourage Athletes to Publish Content on Instagram
As social media marketers in sports, we are well aware of just how powerful Instagram can be. You understand its impact on culture and ability to draw unmatched engagement for your team or league channel. But you're likely also aware that there's an even stronger...