Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Top 10 Most Lucrative NFL Endorsement Deals
When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be...
The Top 100 Athletes on Social Media | 2019
Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential...
Top Athlete Endorsements and Sponsorships in the Fast Food Industry
The fast food industry has become a hot market for athlete and celebrity endorsements in recent years. From Cheeseburgers and fried chicken to ice cream and junk food in general, Athletes have been able to promote their...
2020 State of Sponsored Social In Sports
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The NBA’s 2019 Social Media Leaderboard
Analyzing the game’s most-followed, engaging, and impactful NBA players on social media. After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we...
$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni
How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be...