Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Influencer Marketing for Non-Profit Organizations
A tweet can change the world. That might sound hyperbolic, but for JJ Watt and the city of Houston, hyperbole became reality in the aftermath of Hurricane Harvey. In response to the hurricane's devastation, Watt set up a YouCaring.com relief campaign with an original...
First Round in the Feed: How NFL Sponsors and Rookies Launched Social Media Campaigns on Draft Day
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we've helped hundreds of newly drafted rookies publish posts. We've executed real-time campaigns on behalf of NFL sponsors, assisted players...
The Key Analytics of Social Media Marketing
Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to...
NIL Draft: NFL Prospects with the Most Earning Potential on Social Media
Name, Image, and Likeness (NIL) rights and monetization is the most hotly debated topic in college athletics today. While current student-athletes have to wait until their collegiate careers end to earn income from their NIL, now is the time to get ready and...
How to Get Verified on Instagram
Instagram verification matters. From hopeful influencers to brand social media managers, the blue badge means added credibility and more accessible popularity. According to Instagram, verification solidifies an account as the “authentic presence of a notable...
Instagram Creator Profiles — How and Why Influential People Need to Make the Switch
Instagram has become the marketing platform of choice for many athletes, influential people, and influencer marketing experts. But while massive follower counts and thousands of likes per post provide a glimpse of an individual's campaign potential, sophisticated...