Opendorse Blog

In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in...

In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before.  On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that...

Golf’s greatest week is finally here. As the players take the course at Augusta, we’re checking out the game’s top performers on social. Since 2017, the world’s top golfers have blown up across Twitter, Facebook, and Instagram. With help from their partners...

The 2019 NBA All-Star game will take place on Sunday, February 17 at the Spectrum Center in Charlotte, N.C. In preparation for the festivities, we break down the athlete-driven data from the league’s Top 50 most powerful players on social throughout the first...

Just in time for NHL All-Star weekend, we take a look at the league’s most powerful athletes on social throughout the first half of the regular season. As stars gather in San Jose, CA to showcase their skills and compete, the data in this athlete-driven...

Zlatan has arrived in Los Angeles, the regular season is over, and the MLS playoffs are upon us. Throughout the regular season, soccer’s top players took to social to build their brands beyond the pitch. With his charisma, relentless confidence, and on-field success,...