Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
How To Get More Followers On Twitter & Grow Your Audience
Twitter is unique among social media channels. Some consider it a vanity platform for elite professional athletes, celebrity influencers, and thought leaders, but millions of savvy brands and individuals have learned how to leverage Twitter to build their audience and...
How To Get More Followers On Facebook & Grow Your Audience
Despite what the kids may say, Facebook isn’t just a social network for your parents or as those same kids call them ‘Boomers.’ Yes, they are on there, but it’s an amazing platform for both brands and individuals to gain fans or followers. And there are plenty of ways...
10 KPIs Brands Should Be Measuring For ROI in Sponsorship Activation
Sponsorship can be an exceptional way to drive brand awareness and business outcomes as part of an overall marketing strategy. Depending on the sport, a sponsorship, whether for a single event or an entire season, can place a brand in front of tens of millions of...
Top 100 Highest-Paid Athlete Endorsers of 2019
1. Roger Federer | ATP 2019 Endorsement Earnings: $86,000,000 Twitter Followers: 12.6M Opendorse Estimated Cost Per Social Post: $90,000 – $125,000 Estimated Value Per Post: $134,544 Notable Endorsement Deals: Barilla | Credit Suisse | Mercedes-Benz | Rolex...
Top 10 Most Lucrative NFL Endorsement Deals
When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be...
The Top 100 Athletes on Social Media | 2019
Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential...