Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Athlete Advocate Zach Soskin Details How Student-Athletes Can Begin Preparing for NIL… Today.
College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to...
NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 1
Build your brand. Be a storyteller. Share great content. These are all good pieces of advice student-athletes and recruits... but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right track,...
9 Conversion Metrics You Should be Measuring
You can't prove that your marketing efforts are successful without measuring the right metrics. Although there are thousands of metrics you can track, conversions are arguably the most important. The ability to measure conversions is a fundamental part of digital...
Influencer Marketing Checklist: How to Build an Effective Social Media Influencer Campaign
Countless marketers are turning to influencer marketing to achieve outcomes for their organization. But the barrier to entry can look insurmountably high and pitfalls are plenty. Who should you work with? What are reasonable goals? And how do you really measure...
A New Era in College Sports: Athlete Brand Builder Zach Soskin Surveys the Name, Image, and Likeness Landscape
Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a...
How to Build a Valuable Following On LinkedIn
LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media....