Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
The Momentum of March: The Final Four Audience Report
While TV viewership favors the men’s tournament, women’s basketball student-athletes are outpacing their male counterparts when it comes to the reach of their online channels. Contact the Opendorse team at media.sales@opendorse.com for a personalized...
Kansas Athletics Expands Relationship with Opendorse for First-of-its-Kind, Custom Partnership
(Lawrence, Kan.– March 31, 2025) – Kansas Athletics today announced an innovative and long-term partnership with Opendorse, the leading NIL data, technology, and service company. The collaboration will further cement the two innovative entities as leaders during a...
The Price of Magic: NIL and the Fate of the Cinderella Story
March Madness has always been about Cinderella stories—underdog teams making deep runs, capturing the hearts of fans, and proving anything is possible in college sports. But with more dollars in play, is there still room for magic in March? The New Cost of...
Introducing Market Intel: Turning NIL Data into a Competitive Advantage
In today’s college athletics landscape, guesswork is costly. Schools and collectives are investing more than ever, but without the right data, they’re making critical decisions in the dark. Opendorse Market Intel brings clarity to NIL valuations based on actual...
Opendorse and Just Play Announce Exclusive Partnership to Provide Comprehensive Athlete Valuation for Coaches
(Lincoln, Neb. and Overland Park, Kan. – March 24, 2025) – Opendorse, the leading NIL technology and insights provider, and Just Play Solutions, the most trusted coaching workflow and analytics platform, today announced a unique partnership that integrates Opendorse’s...
Why Schools Are Turning to Team Builder for NIL Budgeting
Schools are preparing to directly compensate their student-athletes. NIL investment is at an all-time high for collegiate and commercial NIL. But most schools and collectives lack the tools to manage budgets and compensation caps effectively. Without clear benchmarks,...