Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
A New Era in College Sports: Athlete Brand Builder Zach Soskin Surveys the Name, Image, and Likeness Landscape
Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a...
How to Build a Valuable Following On LinkedIn
LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media....
NIL Earning Potential of Ohio State Football Student-Athletes
"What are my tweets worth?" It's the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more clear. While...
How NIL Rights Will Change College Recruiting
Which schools really build brands? Today, there's a line item on every agenda... for every recruiting visit... at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program live up to its...
Top Esports Athletes On Social | How Much Can They Make With Social?
The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to...
How To Measure Social Media ROI
You know the metrics you're going to measure for social media, the creative and messaging are good to go, what's next? It's time to get your revenue and tracking systems in place to prove ROI. Whether you're an in-house marketer, business leader, or agency consultant,...