Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Top Esports Athletes On Social | How Much Can They Make With Social?
The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to...
How To Measure Social Media ROI
You know the metrics you're going to measure for social media, the creative and messaging are good to go, what's next? It's time to get your revenue and tracking systems in place to prove ROI. Whether you're an in-house marketer, business leader, or agency consultant,...
What Should Your Leaders Share on Social Media?
While marketers can be quick to search for celebrity influencers to act as ambassadors for their business, the greatest ambassadors could already be just down the hall. For many businesses and organizations, those in leadership positions are often the brand's...
Why ADs Can’t Wait to Prepare Their Programs for Name, Image, and Likeness Rights
The 2021 recruiting class will be the first to have name, image, and likeness monetization opportunities from the moment they set foot on campus. Knowing this, recruits right now are asking, "How will your school prepare me to monetize my NIL rights?" The...
Influencer Marketing for Non-Profit Organizations
A tweet can change the world. That might sound hyperbolic, but for JJ Watt and the city of Houston, hyperbole became reality in the aftermath of Hurricane Harvey. In response to the hurricane's devastation, Watt set up a YouCaring.com relief campaign with an original...
First Round in the Feed: How NFL Sponsors and Rookies Launched Social Media Campaigns on Draft Day
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we've helped hundreds of newly drafted rookies publish posts. We've executed real-time campaigns on behalf of NFL sponsors, assisted players...