Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
How to Spot Fake Social Media Followers
In 2018, Twitter, one of the most widely used social media platforms in the world, culled almost 10% of their user base that they discovered were fake accounts. 70 million accounts were dropped from Twitter over the course of the year. To put that in perspective,...
NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 3
Athlete marketing is an art and science. While industry marketers are armed with actionable data, there are many variables at play when it comes to how a brand determines which athlete to work with. A brand may be after affiliation with a select superstar. Perhaps an...
NIL Earning Potential of Nebraska Volleyball Student-Athletes
Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men's basketball. But the student-athlete NIL opportunity doesn't stop with the Zion...
Opendorse and Momentum Launch Athlete-Driven Partnership
https://www.youtube.com/watch?v=KzpbpbOzrSI&feature=emb_imp_woyt Sports may be on pause, but the athlete's voice is stronger than ever before. We've all seen it in practice. Athletes impact culture, effect change, and drive conversation well beyond the lines of...
How to Write a Personal Brand Statement
You may have heard the term “branding” or “brand statement” tossed around in business books or articles before. You may have glossed over it, because why would you as an employee of another company need one. Or, you might think that branding just means a logo and the...
The Foundation and Future of Sports Marketing
What is Sports Marketing? Sports provide a communal experience unlike any other, and that connection creates an unmatched opportunity for brands. Whether in the promotion of sports themselves, or the promotion of a brand through sports — it’s all about bringing people...