Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
9 Conversion Metrics You Should be Measuring
You can't prove that your marketing efforts are successful without measuring the right metrics. Although there are thousands of metrics you can track, conversions are arguably the most important. The ability to measure conversions is a fundamental part of digital...
Influencer Marketing Checklist: How to Build an Effective Social Media Influencer Campaign
Countless marketers are turning to influencer marketing to achieve outcomes for their organization. But the barrier to entry can look insurmountably high and pitfalls are plenty. Who should you work with? What are reasonable goals? And how do you really measure...
A New Era in College Sports: Athlete Brand Builder Zach Soskin Surveys the Name, Image, and Likeness Landscape
Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a...
How to Build a Valuable Following On LinkedIn
LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media....
NIL Earning Potential of Ohio State Football Student-Athletes
"What are my tweets worth?" It's the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more clear. While...
How NIL Rights Will Change College Recruiting
Which schools really build brands? Today, there's a line item on every agenda... for every recruiting visit... at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program live up to its...