Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
BYU Athletics to Prepare Athletes for NIL Changes with Opendorse Ready
Cougars Partner with Opendorse to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights. Brigham Young University Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program powered by Opendorse....
NIL Earning Power: College Football Top 10
College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice...
Louisville Athletics to Prepare Student-Athletes for NIL with Opendorse
Louisville launches ELEVATE powered by Opendorse Ready, to Cultivate and Protect the Value of Student-Athlete’s Name, Image, and Likeness Rights University of Louisville Athletics has announced an expanded partnership with Opendorse to create ELEVATE, a...
State of Sponsored Social Report
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?
It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend. This publish-and-pray approach isn’t going to cut it. We’re not only...
Top-Performing Athlete Influencer Marketing Campaigns of 2020
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled...