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NBA Players Building Endorsement Value From the Bubble

NBA Players Building Endorsement Value From the Bubble

The NBA Bubble has brought the world’s top basketball players together. Although isolated, the NBA’s best have found a variety of ways to maintain engagement with their fans. Nowhere has this opportunity been more obvious than social media.  NBA Players have seen a...

Indiana Athletics is Ready to Prepare Student-Athletes for NIL

Indiana Athletics is Ready to Prepare Student-Athletes for NIL

Indiana University Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program. With experience maximizing endorsement value for thousands of professional athletes since 2012, Opendorse has established the...

What Heisman Contenders Could Earn From NIL

What Heisman Contenders Could Earn From NIL

Heisman trophy contenders are historically among the most marketable athletes in college sports. Their award-worthy performance on the field leads to unmatched exposure from appearances in high-profile games and near-constant coverage in national sports media. ...

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