Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
How Social Media Pros Can Encourage Athletes to Publish Content on Instagram
As social media marketers in sports, we are well aware of just how powerful Instagram can be. You understand its impact on culture and ability to draw unmatched engagement for your team or league channel. But you're likely also aware that there's an even stronger...
San Diego State to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights
The San Diego State athletic department announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program. With experience maximizing endorsement value for thousands of professional athletes since 2012, Opendorse has...
Leveraging Social to Boost Tune-In for Non-Traditional Live Events
Long gone are the days when there were only one or two games on television a week for an entire league’s slate (thank goodness). Each and every sporting event, no matter how big or small, is now available to watch somewhere—I see you, guy or gal who Google searches to...
Building an Endorsement Campaign with Athlete Influencers
Influencer marketing. Athlete endorsements. You’ve heard the terms, and perhaps you’ve given one or both a shot. Maybe you’re even among the marketers set to spend up to $10 billion on influencer marketing in 2020 (Influencer Marketing Hub, 2020). If you’re here,...
Why Audience Analysis Matters for Brands and Individuals
Understanding your audience is certainly not a new, novel concept. From print to radio to television and more recently social media, knowing who is viewing and/or engaging with your brand can be some of the most valuable data any marketer can get their hands on....
Ready For More: How the Past Decade has Prepared Opendorse for the Future of Name, Image, and Likeness Rights
On March 10, 2020, we announced our partnership with Nebraska Athletics, debuting the Opendorse Ready™ program to the college sports world. The goal — to help student-athletes, coaches, and administrators at all levels prepare for the coming changes to name, image and...