Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
How Athletes Unlimited Excels on Social
Coming off of two inaugural completed seasons during the pandemic, Athletes Unlimited is picking up momentum headed into this summer. The format of the league and it’s three sports (softball, volleyball, lacrosse) allow athletes to make league rules, draft teams from...
Revenue Potential and How to Organize a Sports Camp
Every student-athlete is a hometown star. And while media coverage surrounding monetization opportunities in the name, image and likeness (NIL) era tend to focus on social media and sneaker deals, the reality means so much more. Student-athletes can earn big by...
Social Analytics that Matter
Analytics provide valuable insights to achieve personal growth. For athletes, understanding this can provide a competitive advantage – helping you understand where you’re performing well and how you can improve. Even if you already have a strong personal brand, any...
NIL Masterclass: 3 Things We Learned From Elliot Gerard and Keith Stoeckeler – Heartlent Group
Our latest Opendorse Ready™ NIL Masterclass session included Heartlent Group, a creative agency prioritizing athlete-driven content. The session was lead by Founder and Head of Creative, Elliot Gerard who has been working in the creative industry for over 15 years and...
What is Name, Image, and Likeness?
What is Name, Image and Likeness (NIL)? Arguably the greatest transformational change to hit college sports in the last quarter-century, this topic aims to provide an opportunity for student-athletes to be compensated for the use of their name, image, and likeness. ...
NIL DRAFT 2021
Athlete NIL monetization is bearing down on college sports. But while endorsement opportunities will be new to next year's student-athletes, professional athletes have earned income from their NIL rights for years. NFL players are consistently among the...