Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Announcing The Next Generation of Athlete Endorsements
Last week, we made one of the landmark announcements in Opendorse history. I shared a vision — one that we’ve had from the beginning — to bring the athlete endorsement industry together with the technology it needs to succeed. We shared our vision to prepare this...
No Offseason For Endorsements: How Brands and Athletes Can Win The Offseason
Sports fans have enjoyed non-stop sports action this summer with major league seasons finding their rhythm. The NWSL was the first league to start a bubble season in June, kicking off the sports restart and leading the WNBA and PLL to start their bubble seasons in...
The WNBA’s Most Influential Players on Social Media
2020 has been a year focused on adaptability for sports leagues, teams, and athletes. During the midst of uncertainty, the WNBA has taken the 2020 season as an opportunity to explode in growth, seeing an 68% increase in viewership. In April, the WNBA was the first...
Wake Forest Athletics to Build Student-Athlete Brands with Opendorse
Wake Forest’s partnership with Opendorse is key for its “STRIDE” program to help student-athletes with NIL education and performance tools, with emphasis on personal brand building with social media. Following Monday’s announcement detailing Wake Forest Athletics...
Most Influential Puma Sponsored Athletes on Social
Nike and Adidas are often the big names that are touted within the sportswear landscape. And yet many do not know that Puma has been around longer than both of them. It is that ode to history that has attracted many to the brand. Take basketball for instance. A new...
Most Influential Red Bull Sponsored Athletes on Social
Red Bull is everywhere. From Austria to New York, the energy drink brand is taking up shelf space at both your local convenience store and the world of sport. The Austrian-based brand hosts an impressive roster of world-renowned...