Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
MOKAN Basketball to Launch NIL Program for Player Brand Development
MOKAN joins Opendorse Ready™ to Help Student-Athletes Build Personal Brands in Preparation for Name, Image, and Likeness MOKAN Basketball, one of the nation’s premier grassroots basketball programs, announced today its decision to join Opendorse Ready, the Name,...
The Most Influential Athletes with Athletic Apparel Endorsement Deals
We’ve all heard about being the “Face of the Franchise” from any of the major sports, but for more than a couple of decades, athletes have become the public faces for brands. With the likes of Nike, Adidas, and Under Armour, there’s a constant arms race...
Building the Player-Fan Connection with the NHL’s David Klatt
The National Hockey League (NHL) is stacked with elite athletes and wildly passionate fans from around the world. The one thing that connects them all? Social media. In 2019, the league entered a partnership with Opendorse, built to help players leverage social...
Evaluating Partnerships: Bad Athlete Endorsement Deals And How To Avoid Them
Endorsement deals can be a bit of a misnomer within the sports industry. Often misconstrued as a handshake deal of “talk about how good this product is in exchange for a bunch of money,” endorsements at their core allow for fruitful sponsorships to arise between...
Social in Soccer: Analyzing the rising influence USWNT and USMNT players on social.
After nearly 9 months away, The U.S. Soccer Men’s and Women’s National Teams returned to the field with multiple matches in November. The USMNT played two matches: a respectable draw against Wales and a 6-2 victory over Panama. The USWNT defeated the Netherlands 2-0...
K-State Athletics to Launch NIL Readiness Program for Student-Athletes
Wildcats join Opendorse Ready™ to Help Athletes Understand and Maximize Endorsement Value in Preparation for Name, Image, and Likeness. Kansas State Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program...