Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era
Multimedia rights holder partners with market-leading endorsement management platform ahead of changes to NIL legislation. Opendorse and Collegiate Sports Management Group (CSMG) announced a partnership to provide institutions, athletes, and sponsors with technology...
Most Influential Pepsi Sponsored Athletes on Social
Rivalries don’t only exist on the playing field. In this case, the battle takes place between the world’s leading soft drink brands. Coke vs. Pepsi. Coca-Cola vs. PepsiCo. Even their different product lines (Crystal Pepsi, Pepsi Max,...
Does Fantasy Scoring Lead to Social Media Success for NFL Pros?
The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper...
TikTok: a Level Playing Field in Sports and Social Media
TikTok is the platform people can’t stop talking about. Its complex algorithm captures the attention of users by consistently feeding individualized content that matches their viewing habits. Videos are 15-to-60 seconds, allowing the viewer to discover and watch a...
FAU to Prepare Athletes for NIL with Opendorse Ready
Owls become first school in Florida, Conference USA to provide the NIL readiness program to student-athletes Florida Atlantic University Athletics (FAU) announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program. With...
Opendorse to Provide Mizzou Student-Athletes with Personal Brand Education, Resources
Mizzou Athletics has announced an exciting partnership with Opendorse to create TradeMark, a platform that will provide its student-athletes with tools to enhance their personal brands. Mizzou becomes the first Southeastern Conference institution to launch with...