Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
The WNBA’s Most Influential Players on Social Media
2020 has been a year focused on adaptability for sports leagues, teams, and athletes. During the midst of uncertainty, the WNBA has taken the 2020 season as an opportunity to explode in growth, seeing an 68% increase in viewership. In April, the WNBA was the first...
Wake Forest Athletics to Build Student-Athlete Brands with Opendorse
Wake Forest’s partnership with Opendorse is key for its “STRIDE” program to help student-athletes with NIL education and performance tools, with emphasis on personal brand building with social media. Following Monday’s announcement detailing Wake Forest Athletics...
Most Influential Puma Sponsored Athletes on Social
Nike and Adidas are often the big names that are touted within the sportswear landscape. And yet many do not know that Puma has been around longer than both of them. It is that ode to history that has attracted many to the brand. Take basketball for instance. A new...
Most Influential Red Bull Sponsored Athletes on Social
Red Bull is everywhere. From Austria to New York, the energy drink brand is taking up shelf space at both your local convenience store and the world of sport. The Austrian-based brand hosts an impressive roster of world-renowned...
Most Influential Powerade Sponsored Athletes on Social
The sports and energy drink industries have never been more competitive. From BODYARMOR to Pepsico owned Gatorade, consumers have a litany of choices to pick through. And especially during COVID-19, these companies are being forced to get creative with their marketing...
Top 15 Most Influential Gatorade Sponsored Athletes on Social
Gatorade. It is synonymous with the world of athletics. While mostly known for hydration, the hydration giant has expanded its reach far beyond what happens on the field of play. From crowning future superstars and MVPs such...