Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
FAU to Prepare Athletes for NIL with Opendorse Ready
Owls become first school in Florida, Conference USA to provide the NIL readiness program to student-athletes Florida Atlantic University Athletics (FAU) announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program. With...
Opendorse to Provide Mizzou Student-Athletes with Personal Brand Education, Resources
Mizzou Athletics has announced an exciting partnership with Opendorse to create TradeMark, a platform that will provide its student-athletes with tools to enhance their personal brands. Mizzou becomes the first Southeastern Conference institution to launch with...
Most Influential BODYARMOR Sponsored Athletes on Social
BODYARMOR has made major waves since its inception in 2011. Founder Mike Repole has a track record of success having co-founded Glaceau (maker of Vitaminwater) and sold the company to Coca-Cola for $4.1 billion in 2007. Utilizing that...
Most Influential Reebok Sponsored Athletes on Social
The competitive markets of fitness, athleisure, and athletic footwear, can be a crowded space. While most reference Nike and Puma when discussing inking top athletes to endorsement deals, Reebok has garnered a litany of superstar athletes...
World Series Rewind: Recapping the MLB’s Postseason on Social Media
After a mid-pandemic postseason that saw 16 teams competing for a title, the Los Angeles Dodgers were crowned World Series Champions having defeated the Tampa Bay Rays in six games. Beyond the diamond, MLB players took to social media in record numbers to attract and...
Player Social Media in the NFL: Catching up with Zach Royse of the Minnesota Vikings
The NFL captures the attention of audiences across the country every Sunday. On the television broadcast, fans are glued to the 11 athletes on the field, but each team is filled with 53 personalities. And on social media, each player has an opportunity to grow their...