Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Airlines with Athlete Endorsements and Sports Sponsorship
While the airline industry has seen a downturn as a result of the COVID-19 pandemic, it is still a thriving part of the sport sponsorship landscape. Many teams and clubs around the world have partnerships with these major airlines as they serve hold...
Most Influential Monster Sponsored Athletes on Social
Known for ‘refusing to acknowledge the traditional,’ Monster Energy is a focal point across motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle (Gronk! More on that later). It’s a...
Most Influential Asics Sponsored Athletes on Social
When you have a niche, you capitalize on it. Whether it be a sport, training regiment, exercise, or specific segment of the sportswear market, you go all-in on what helps to set you apart. That’s what ASICS is all about. Sure, it dips into the overall athletics space...
Building the Player-Fan Connection with the NHL’s David Klatt
The National Hockey League (NHL) is stacked with elite athletes and wildly passionate fans from around the world. The one thing that connects them all? Social media. In 2019, the league entered a partnership with Opendorse, built to help players leverage social...
Evaluating Partnerships: Bad Athlete Endorsement Deals And How To Avoid Them
Endorsement deals can be a bit of a misnomer within the sports industry. Often misconstrued as a handshake deal of “talk about how good this product is in exchange for a bunch of money,” endorsements at their core allow for fruitful sponsorships to arise between...
Social in Soccer: Analyzing the rising influence USWNT and USMNT players on social.
After nearly 9 months away, The U.S. Soccer Men’s and Women’s National Teams returned to the field with multiple matches in November. The USMNT played two matches: a respectable draw against Wales and a 6-2 victory over Panama. The USWNT defeated the Netherlands 2-0...