Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Alcohol Sponsorships and Athlete Endorsements in Sports
2020 was an eventful year to say the least. Though there were not many live sporting events with fans in stands, many throughout the alcohol industry were able to build upon longstanding sports sponsorships. With most of the...
Top Car & Auto Athlete Endorsements and Sponsorships
There are many automotive brands in today’s marketplace, all consistently vying for your attention. With a car purchase being a major life event and one that comes with much careful consideration, it’s no surprise that the athletes on this list so proudly vouch for...
MOKAN Basketball to Launch NIL Program for Player Brand Development
MOKAN joins Opendorse Ready™ to Help Student-Athletes Build Personal Brands in Preparation for Name, Image, and Likeness MOKAN Basketball, one of the nation’s premier grassroots basketball programs, announced today its decision to join Opendorse Ready, the Name,...
The Top Endorsement Partnerships Between Athletes and Tech Companies
Technology companies have always lent themselves to natural partnerships in the sports world. But as technology advances, so does the crowded sponsorship space in the technology sector. In recent years, the data and analytics side of professional sports has...
The Most Influential Athletes with Athletic Apparel Endorsement Deals
We’ve all heard about being the “Face of the Franchise” from any of the major sports, but for more than a couple of decades, athletes have become the public faces for brands. With the likes of Nike, Adidas, and Under Armour, there’s a constant arms race...
Top Athlete Endorsements for Retail and Consumer Packaged Goods
The land of CPG brands and products is a favorite for athletes to venture into. With many already expressing a natural love and affinity for their favorite brands, it makes for a natural partnership for them to explore. Athletes have come a long way from making...