Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Athlete Audience Report: College Football Playoff Semifinals
While 21M watch the College Football Playoff Semifinal games, 6.2M athlete followers engage on social channels. Learn more about that 30% of the broadcast audience that connect with the players on social. The 2024-2025 College Football Playoff Semifinal features...
The Rise of College Volleyball: NIL and the Growth of Women’s Sports Leading up to the 2024 DI Championship
As the 2024 NCAA Division I Women's Volleyball Championship approaches, all eyes are on Louisville where the nation's top teams will face off December 19 and 22. The Final Four matchups are set, featuring Pittsburgh vs. Louisville and Penn State vs. Nebraska. The...
Colorado State Athletics and Opendorse Secure Groundbreaking NIL and Rev-Share Partnership
Fort Collins, Colo. and Lincoln, Neb. – Colorado State Athletics and Opendorse today announced they have finalized a long-term partnership to ensure the Rams’ excellence in Name, Image & Likeness (NIL) and Revenue Sharing (Rev-Share) for years to come. ...
Game Changers: Movember Teams Up With Opendorse to Launch ‘Mindmoves’ to Support Student-Athletes With Mental Health Education and Resources
Movember, the global charity changing the face of men’s health, and Opendorse, the NIL leader and TIME100 Most Influential Company, announced the launch of MindMoves, an innovative partnership that will provide free access to mental health and suicide prevention...
How brands are investing in the newest category of influencer marketing: college athletes
What to know + Influencer marketing is a popular marketing strategy due to high ROI and consumer trust, especially with Gen Z audiences.+ The market continues to grow, with 81.5% of marketers planning to increase or maintain budgets through 2025.+ College athletes are...
How bowl sponsors and advertisers can dominate the College Football Playoff and bowl season with athlete marketing
As the bowl season and expanded College Football Playoff approaches, sponsors and advertisers have a unique opportunity to engage with fans and drive measurable marketing outcomes by partnering with college athletes. Through the first 3 years of NIL, we've seen brands...