Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Opendorse, Student Athlete Score Announce Strategic Partnership to Power Smarter NIL Insights
Lincoln, NE and Ann Arbor, MI – June 5, 2025 — Opendorse, the premier NIL (Name, Image, and Likeness) marketplace, and Student Athlete Score, the leading athlete marketing intelligence platform, today announced a strategic technology partnership. Through the Opendorse...
High School NIL: State-by-state regulations for name, image and likeness rights
*Updated 5/30/2025 On July 1, 2021, the world of athlete marketing expanded dramatically, welcoming nearly 500,000 college student-athletes to the NIL era. This seismic shift brought two immediate questions to the forefront: How can I get paid? When can I start? For...
Why Repeat Brand Campaigns Win
In a world dominated by short-form content, it’s easy for a single post to get buried in the scroll. But when brands go beyond a single touchpoint, when they invest in repeat campaigns with athletes, they create something far more powerful than a short-lived...
Cal State Monterey Bay Renews Opendorse Partnership, Adds Premium NIL Marketplace
(Seaside, Calif. and Lincoln, Neb. – May 14, 2025) – Cal State Monterey Bay Athletics has renewed and expanded its partnership with Opendorse, the leading NIL technology, data, and service company. As part of the enhanced agreement, CSUMB will now provide...
The Opendorse NIL Marketing Forum
The Opendorse NIL Marketing Forum is a first-of-its-kind event bringing together national, regional, and local brands with college athletics leaders to explore the evolving intersection of marketing, media, and modern college athletics. Held just four blocks from...
Beyond the Headlines: What NIL Really Looks Like
“Nico Iamaleava’s dramatic NIL dispute with Tennessee cost him millions.” “Duke, Kentucky, UNC reportedly spending over $10 million on NIL contracts.” These are the headlines that dominate the NIL conversation. They fuel the idea that this era of college...