Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Degree Deodorant®, Giannis Antetokounmpo celebrate five walk-on basketball student-athletes through NIL deals
Giannis Antetokounmpo knows what it’s like to be doubted. He knows what it’s like to have the odds stacked up against you. That’s why the two-time NBA MVP teamed up with Degree Deodorant® to celebrate five student-athletes that have made a career out of proving their...
5 March Madness NIL campaigns that are changing the game
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete's name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
Joey Calcaterra: Connecting with UConn fans through NIL
UConn Basketball knows a little something about winning rings. When it came time for a pair of Huskies basketball fans to get their own rings on their wedding day, men’s basketball player Joey Calcaterra sent a video shout out to the couple wishing them well on their...
Setting Up for NIL Success with Sydney Stephens
Since name, image, and likeness changes happened on July 1, 2021, Illinois Soccer Sophomore Sydney Stephens has spent time developing her brand. Starting Strong Illinois Athletics began their partnership with Opendorse in (year), and ever since have been...
Youth on Course: Creating lasting impact through NIL
NIL headlines have largely been dominated by consumer packaged goods, luxury car brands and apparel companies. But purpose-driven brands aren’t exempt from the value that student-athletes can bring to their organization's missions. Youth on Course, a...
Degree Deodorant®: Providing NIL opportunities for a more inclusive world
Committing $5M to Break Limits Degree committed $5 million to its Breaking Limits NIL program The brand named 22 new athletes to the team in 2022 As one of the first brands to emerge in the NIL landscape in July 2021, Degree Deodorant® hasn’t let up when it comes to...