As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the evolving world of collegiate athletics with new analysis, data points, and projections.
NIL AT 4 – The Annual Opendorse Report
About the Dataset
Since the company’s launch in 2012, Opendorse has established itself as the leader in data reporting and market insights. Its role in the NIL ecosystem has uniquely positioned the company in ownership of the industry’s largest dataset, including at least one active student-athlete using Opendorse at 98% of NCAA, NAIA, and NJCAA membership institutions. Altogether, Opendorse insights encompass 150,000+ athlete users and $250M+ in NIL compensation, from 100,000+ NIL activities—from collegiate, commercial, and collective revenue streams.
