Ranking the top 10 gymnasts across the NCAA, based on NIL Value:
1. Sunisa Lee | Auburn University
A 2020 Olympic medalist taking home gold in All-Around, silver with Team USA in the team competition, and bronze in uneven bars, it’s no surprise that Sunisa Lee is the most marketable gymnast in college athletics. Beginning her freshman season at Auburn shortly after the Olympic Games in Tokyo, Lee has a community of 3.4M followers who look forward to watching her compete at the NCAA level.
2. Olivia Dunne | Louisiana State University
When you think about athletes winning the NIL era, chances are Olivia Dunne comes to mind. She has a total social media following of 6.1M+ – including 4.7M on TikTok alone – and the LSU sophomore jumped into the NIL era signing notable deals with Vuori Clothing, Plant Fuel, American Eagle, and others.
3. Jordan Chiles | University of California, Los Angeles
Another member of the Team USA Olympic squad, Jordan Chiles has grown her social platforms to 712K+ fans, she’s shown there’s more to life than just gymnastics. The UCLA freshman has partnered with brands like Takis and Walgreens. Her passion for fashion led her to partner with GK Elite Sportswear to design her own leotard.
4. Jade Carey | Oregon State University
After winning Olympic gold in Floor Exercise, Jade Carey also earned a silver medal in Tokyo with Team USA. The Oregon State freshman has grown her social audience to 365K+ and fans can now continue to watch her compete in college. Notable NIL deals since July 1 include Reebok, Albertsons, and OZONE Leotards.
5. Grace McCallum | University of Utah
Grace McCallum, another Team USA medalist, rounds out the top five. She shares her life in a natural way on her social channels, but based on her Instagram, TikTok and Twitter, it seems that McCallum had not yet participated in a social media NIL deals.
6. Ragan Smith | University of Oklahoma
Oklahoma junior Regan Smith has grown her social following to 255K+. The six-time US National Team member has most notably inked a long-term deal with sustainable shoe company Allbirds.
7. Morgan Hurd | University of Florida
University of Florida freshman Morgan Hurd recently underwent ACL surgery and will not be competing in her freshman season. As the 2017 World All-Around Champion, Hurd has been at the top of the gymnastics world for nearly five years. And she has always been real on social media with 230K+ followers supporting her during this recovery season.
8. Michael Jaroh | Pennsylvania State University
Penn State sophomore Michael Jaroh is the only male gymnast to break into the top 10. Jaroh clearly understands the importance of growing a personal brand and bringing more attention to the men’s side of the sport through TikTok. He has 2.3M+ followers across his social media channels.
9. Margzetta Frazier | University of California, Los Angeles
As a talented athlete in the gym and a talented creative with a passion for producing music and fashion, Margzetta Frazier has jumped right into the NIL era by promoting her own personal music and brands such as Champs Sports. The UCLA senior has grown her social media following to 413K+ during her time competing at UCLA.
10. Norah Flatley | University of California, Los Angeles
Another UCLA senior, Norah Flatley has gained almost 100K followers during her time at UCLA and with the US national team. Since July 1, Flatley has partnered with razor company Athena Club, health wearable Bellabeat, and activewear companies Knix and ThirdLove.
