GummiShot, a plant-based energy gummy brand, turned to student-athletes to build brand awareness.
The Deal
+ GummiShot used Opendorse Opportunities to connect with student-athletes interested in serving as brand ambassadors.
+ Their campaign focused on online reviews: order GummiShot on Amazon, leave a review, and post about the product on social media.
+ Deals ranged from $50-$100, plus product, with the potential for future activations.
The Results
+ GummiShot has received 1,260+ partnership applications on Opendorse Opportunities.
+ Of the deals sent, 130+ reached accepted or completed status.
+ Some student-athletes have completed a second offer because of strong performance. GummiShot has developed multiple campaigns due to its success using Opendorse.
+ From the Amazon-focused partnerships, GummiShot signed 15 athletes as long-terms “GummiShot Athlete” brand ambassadors with an affiliate program on the way. They featured partners on a #GummiHotshot page.
+ GummiShot has 558 Amazon reviews as of March 11, 85% of which are three stars or higher.
