by Julian Valentin | May 13, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
“What are my tweets worth?” It’s the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more...
by Julian Valentin | May 7, 2020 | Industry News, NIL, NIL for Coaches & Administrators, Social Media, Sports Marketing
Which schools really build brands? Today, there’s a line item on every agenda… for every recruiting visit… at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program...
by Julian Valentin | May 1, 2020 | Analysis, Endorsements & Sponsorships, Esports, Social Media, Sports Marketing
The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to...
by Julian Valentin | Apr 29, 2020 | Industry News, Social Media, Sports Marketing
While marketers can be quick to search for celebrity influencers to act as ambassadors for their business, the greatest ambassadors could already be just down the hall. For many businesses and organizations, those in leadership positions are often the...
by Julian Valentin | Apr 28, 2020 | Industry News, NIL, NIL for Coaches & Administrators, Social Media, Sports Marketing
The 2021 recruiting class will be the first to have name, image, and likeness monetization opportunities from the moment they set foot on campus. Knowing this, recruits right now are asking, “How will your school prepare me to monetize my NIL...
by Julian Valentin | Apr 24, 2020 | Industry News, Social Media, Sports Marketing
A tweet can change the world. That might sound hyperbolic, but for JJ Watt and the city of Houston, hyperbole became reality in the aftermath of Hurricane Harvey. In response to the hurricane’s devastation, Watt set up a YouCaring.com relief campaign with an...
