July 1, 2021 brought immediate change to college athletics when student-athletes across the country could finally capitalize on name, image and likeness (NIL) opportunities. University of Nebraska athletes were ready...
Many social media networks student-athletes use to monetize their NIL are video and picture-based. Everyone knows the power of Instagram and TikTok, but there are other options, too. Some student-athletes may have ideas and opinions, but might not be comfortable in...
Twitter is a platform that specializes in its ability to encourage users to join conversations, share ideas, update fans on day-to-day activities, and create a community. It also has many monetization opportunities for athletes. During the third quarter of 2020,...
A great way for an athlete to monetize their name, image and likeness in the NIL era is through merchandise. Any athlete can create their own merchandise to sell to supporters and make it personal, something that uniquely their own. There’s no better way to showcase...
Many college students start a business through e-commerce platforms. In the NIL era, student-athletes will have the same opportunity as their peers in the classroom. Athletes can make a name for themselves off the field by pairing their hobbies and interests with...
Sports collectibles, memorabilia, and autographs are highly sought-after items. Similar to people owning art in their homes, collectibles spark conversations while keeping fans connected to their favorite moments in sports. Instead of waiting until after graduation to...
