by Julian Valentin | Apr 28, 2020 | Industry News, NIL, NIL for Coaches & Administrators, Social Media, Sports Marketing
The 2021 recruiting class will be the first to have name, image, and likeness monetization opportunities from the moment they set foot on campus. Knowing this, recruits right now are asking, “How will your school prepare me to monetize my NIL...
by Julian Valentin | Apr 24, 2020 | Industry News, Social Media, Sports Marketing
A tweet can change the world. That might sound hyperbolic, but for JJ Watt and the city of Houston, hyperbole became reality in the aftermath of Hurricane Harvey. In response to the hurricane’s devastation, Watt set up a YouCaring.com relief campaign with an...
by Julian Valentin | Apr 24, 2020 | Industry News, NIL, NIL for Sponsors, Social Media, Sports Marketing
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we’ve helped hundreds of newly drafted rookies publish posts. We’ve executed real-time campaigns on behalf of NFL sponsors,...
by Julian Valentin | Apr 23, 2020 | Digital Marketing, Social Media
Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to...
by Julian Valentin | Apr 20, 2020 | NIL for Athletes, Social Media
Instagram verification matters. From hopeful influencers to brand social media managers, the blue badge means added credibility and more accessible popularity. According to Instagram, verification solidifies an account as the “authentic presence of a notable...
by Julian Valentin | Apr 14, 2020 | NIL for Athletes, Social Media
Instagram has become the marketing platform of choice for many athletes, influential people, and influencer marketing experts. But while massive follower counts and thousands of likes per post provide a glimpse of an individual’s campaign potential,...
