by Julian Valentin | Apr 24, 2020 | Industry News, NIL, NIL for Sponsors, Social Media, Sports Marketing
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we’ve helped hundreds of newly drafted rookies publish posts. We’ve executed real-time campaigns on behalf of NFL sponsors,...
by Julian Valentin | Apr 23, 2020 | Digital Marketing, Social Media
Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to...
by Julian Valentin | Apr 20, 2020 | NIL for Athletes, Social Media
Instagram verification matters. From hopeful influencers to brand social media managers, the blue badge means added credibility and more accessible popularity. According to Instagram, verification solidifies an account as the “authentic presence of a notable...
by Julian Valentin | Apr 14, 2020 | NIL for Athletes, Social Media
Instagram has become the marketing platform of choice for many athletes, influential people, and influencer marketing experts. But while massive follower counts and thousands of likes per post provide a glimpse of an individual’s campaign potential,...
by Julian Valentin | Apr 13, 2020 | NIL for Athletes, Social Media
Everybody wants that little blue checkmark. We’re talking about Twitter verification. It’s an instant shot of credibility behind every one of your tweets. More tangibly, a Twitter verification badge makes your profile easier to find for other Twitter users....
by Abbie Griffin | Apr 9, 2020 | Analysis, NIL for Athletes, Social Media
In a sea of over 500 thousand student-athletes and 10 thousand professional athletes, how can you stand out and be found on social media? When a fan wants to find and follow an athlete, they will typically search the athlete’s name, either through a search engine or...
