by Julian Valentin | Jun 24, 2020 | Social Media
In 2018, Twitter, one of the most widely used social media platforms in the world, culled almost 10% of their user base that they discovered were fake accounts. 70 million accounts were dropped from Twitter over the course of the year. To put that in perspective,...
by Julian Valentin | Jun 23, 2020 | Analysis, NIL, Social Media
Athlete marketing is an art and science. While industry marketers are armed with actionable data, there are many variables at play when it comes to how a brand determines which athlete to work with. A brand may be after affiliation with a select superstar. Perhaps an...
by Julian Valentin | Jun 18, 2020 | Endorsements & Sponsorships, NIL, NIL for Athletes, Social Media, Sports Marketing
Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men’s basketball. But the student-athlete NIL opportunity doesn’t stop with...
by Blake Lawrence | Jun 16, 2020 | Social Media
You may have heard the term “branding” or “brand statement” tossed around in business books or articles before. You may have glossed over it, because why would you as an employee of another company need one. Or, you might think that branding just means a logo and the...
by Julian Valentin | May 19, 2020 | NIL, Social Media
Build your brand. Be a storyteller. Share great content. These are all good pieces of advice student-athletes and recruits… but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right...
by Julian Valentin | May 14, 2020 | Industry News, Social Media, Sports Marketing
LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media....
