by Derek Peterson | Aug 21, 2020 | Social Media
Long gone are the days when there were only one or two games on television a week for an entire league’s slate (thank goodness). Each and every sporting event, no matter how big or small, is now available to watch somewhere—I see you, guy or gal who Google searches to...
by Julian Valentin | Aug 10, 2020 | Social Media
Understanding your audience is certainly not a new, novel concept. From print to radio to television and more recently social media, knowing who is viewing and/or engaging with your brand can be some of the most valuable data any marketer can get their hands on....
by Julian Valentin | Aug 7, 2020 | Analysis, Social Media
The NBA Bubble has brought the world’s top basketball players together. Although isolated, the NBA’s best have found a variety of ways to maintain engagement with their fans. Nowhere has this opportunity been more obvious than social media. NBA Players have seen a...
by Julian Valentin | Jul 31, 2020 | Industry News, NIL, NIL for Athletes, Social Media, Sports Marketing
Earning an athletic scholarship isn’t easy. High school athletes dream of the opportunity to continue their playing career in college. For most, it’s just not reality. Even those skilled enough in their sport to earn offers are likely striving for another at the...
by Julian Valentin | Jul 12, 2020 | Analysis, NIL, Social Media
Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades. Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term...
by Julian Valentin | Jun 30, 2020 | Social Media
Despite millions of daily users, there are still plenty of people who are unaware of one of the most popular streaming services around – Twitch. If you’re a gamer or just a tech savvy individual who knows all about it already, you can skip the next couple of...
