After a mid-pandemic postseason that saw 16 teams competing for a title, the Los Angeles Dodgers were crowned World Series Champions having defeated the Tampa Bay Rays in six games. Beyond the diamond, MLB players took to social media in record numbers to attract and...
The NFL captures the attention of audiences across the country every Sunday. On the television broadcast, fans are glued to the 11 athletes on the field, but each team is filled with 53 personalities. And on social media, each player has an opportunity to grow their...
Sports fans have enjoyed non-stop sports action this summer with major league seasons finding their rhythm. The NWSL was the first league to start a bubble season in June, kicking off the sports restart and leading the WNBA and PLL to start their bubble seasons in...
2020 has been a year focused on adaptability for sports leagues, teams, and athletes. During the midst of uncertainty, the WNBA has taken the 2020 season as an opportunity to explode in growth, seeing an 68% increase in viewership. In April, the WNBA was the first...
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend. This publish-and-pray approach isn’t going to cut it. We’re not only...
