Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades. Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term...
Athlete marketing is an art and science. While industry marketers are armed with actionable data, there are many variables at play when it comes to how a brand determines which athlete to work with. A brand may be after affiliation with a select superstar. Perhaps an...
Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men’s basketball. But the student-athlete NIL opportunity doesn’t stop with...
Each day marks a step closer to the new era of name, image, and likeness rights in collegiate athletics. These changes will have a fundamental impact on college sports. It has become imperative that ADs and coaches can pitch and prove that their program offers...
College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to...
Build your brand. Be a storyteller. Share great content. These are all good pieces of advice student-athletes and recruits… but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right...
