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Top-Performing Athlete Influencer Marketing Campaigns of 2020

Top-Performing Athlete Influencer Marketing Campaigns of 2020

by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes.  And even while restrictions that forced numerous events to be canceled...
Top-Performing Athlete Influencer Marketing Campaigns of 2020

Top-Performing Athlete Influencer Marketing Campaigns of 2020

by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes.  And even while restrictions that forced numerous events to be canceled...
TCU Athletics Becomes First Big 12, Texas Program to Join Opendorse Ready

TCU Athletics Becomes First Big 12, Texas Program to Join Opendorse Ready

by Julian Valentin | Sep 2, 2020 | NIL, NIL Opendorse Ready, opendorse News

TCU Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program powered by Opendorse. The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions...
San Diego State to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights

San Diego State to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights

by Julian Valentin | Aug 28, 2020 | NIL, NIL Opendorse Ready, opendorse News

The San Diego State athletic department announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program. With experience maximizing endorsement value for thousands of professional athletes since 2012, Opendorse has...
Building an Endorsement Campaign with Athlete Influencers

Building an Endorsement Campaign with Athlete Influencers

by Derek Peterson | Aug 17, 2020 | Endorsement Marketing 101Make, NIL, NIL for Sponsors, Sports Marketing

Influencer marketing. Athlete endorsements. You’ve heard the terms, and perhaps you’ve given one or both a shot. Maybe you’re even among the marketers set to spend up to $10 billion on influencer marketing in 2020 (Influencer Marketing Hub, 2020). If you’re here,...
Ready For More: How the Past Decade has Prepared Opendorse for the Future of Name, Image, and Likeness Rights

Ready For More: How the Past Decade has Prepared Opendorse for the Future of Name, Image, and Likeness Rights

by Blake Lawrence | Aug 7, 2020 | NIL, opendorse News

On March 10, 2020, we announced our partnership with Nebraska Athletics, debuting the Opendorse Ready™ program to the college sports world. The goal — to help student-athletes, coaches, and administrators at all levels prepare for the coming changes to name, image and...
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