by Todd Grasley | May 15, 2020 | Industry News, Influencer Marketing, NCAA, NIL, Sports Marketing
Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a...
by Sam Weber | May 13, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
“What are my tweets worth?” It’s the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more...
by Sam Weber | May 7, 2020 | Industry News, NIL, NIL for Coaches & Administrators, Social Media, Sports Marketing
Which schools really build brands? Today, there’s a line item on every agenda… for every recruiting visit… at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program...
by Sam Weber | Apr 28, 2020 | Industry News, NIL, NIL for Coaches & Administrators, Social Media, Sports Marketing
The 2021 recruiting class will be the first to have name, image, and likeness monetization opportunities from the moment they set foot on campus. Knowing this, recruits right now are asking, “How will your school prepare me to monetize my NIL...
by Sam Weber | Apr 24, 2020 | Industry News, NIL, NIL for Sponsors, Social Media, Sports Marketing
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we’ve helped hundreds of newly drafted rookies publish posts. We’ve executed real-time campaigns on behalf of NFL sponsors,...
