Many college students aspire to be future business owners. Some even start small businesses while in college. For student-athletes, it can be a tricky endeavor to pursue because of the time required to do it right and the variety of factors surrounding business...
Most athletes have hobbies and interests outside of athletics. The perfect platform to engage in these activities while interacting with fans is Twitch. Whether it’s playing video games, watching sports or something else, Twitch allows creators to create conversation...
Similar to other social media platforms, Instagram has a plethora of monetization opportunities for student-athletes to maximize. Traditional Paid Deals Opendorse has been helping athletes partner with brands and supporters for traditional paid in-feed and story deals...
YouTube is the most popular online platform in America with 74% of adults using it, according to Pew Research, following behind Google as the most-visited site. Hootsuite found viewers 18 and older spend an average of 41.9 minutes per day watching content. The...
Podcasts are becoming a very popular way for athletes, media, and any creator to reach an audience. According to Edison Research, 32% of Americans listen to podcasts at least once a month. With accessible avenues to distribute and consume, the medium is incredibly...
TikTok is one of the most engaging platforms for today’s athletes. With average engagement rates ranging from 5-9% and 62% of users are between the ages of 10 and 29 (according to STN Digital), the platform has near-unlimited monetization potential for committed...
