Podcasts are becoming a very popular way for athletes, media, and any creator to reach an audience. According to Edison Research, 32% of Americans listen to podcasts at least once a month. With accessible avenues to distribute and consume, the medium is incredibly...
TikTok is one of the most engaging platforms for today’s athletes. With average engagement rates ranging from 5-9% and 62% of users are between the ages of 10 and 29 (according to STN Digital), the platform has near-unlimited monetization potential for committed...
Similar to sports camps, private lessons are a great way for athletes to connect with and coach the next generation of athletes in their community while earning compensation from their skills. Private lessons provide big opportunities for athletes in skill-based and...
Twitter is an undeniable avenue for athletes, fans, and sports organizations to interact online. The platform’s real-time conversation and penchant for showcasing personality make it one of the premium places for student-athletes to build their personal brands....
Our latest Opendorse Ready™ NIL Masterclass session included Heartlent Group, a creative agency prioritizing athlete-driven content. The session was lead by Founder and Head of Creative, Elliot Gerard who has been working in the creative industry for over 15 years and...
Athlete NIL monetization is bearing down on college sports. But while endorsement opportunities will be new to next year’s student-athletes, professional athletes have earned income from their NIL rights for years. NFL players are consistently among the...
