by Julian Valentin | Jul 15, 2020 | Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL’s biggest stars in Patrick Mahomes, Julian Edelman,...
by Julian Valentin | May 27, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing
The University of Central Florida Knights are leading the charge when it comes to creativity in digital and social media. Eric DeSalvo, Assistant Athletic Director in charge of #content, and his team had a clear vision and strategy at the start of 2020 – to promote...
by Julian Valentin | May 21, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to...
by Julian Valentin | May 18, 2020 | Industry News, Influencer Marketing
Countless marketers are turning to influencer marketing to achieve outcomes for their organization. But the barrier to entry can look insurmountably high and pitfalls are plenty. Who should you work with? What are reasonable goals? And how do you really measure...
by Julian Valentin | May 15, 2020 | Industry News, Influencer Marketing, NCAA, NIL, Sports Marketing
Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a...
by Julian Valentin | May 13, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
“What are my tweets worth?” It’s the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more...
