by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled...
by Julian Valentin | Aug 3, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
“It just means more.” The SEC claims that college football is more meaningful in Southeastern Conference-country. The proclamation might ruffle some feathers among fans of other Power 5 programs, but it’s hard to argue with the results. From representation in the...
by Julian Valentin | Jul 30, 2020 | Influencer Marketing, NCAA, NIL, Sports Marketing
Heisman trophy contenders are historically among the most marketable athletes in college sports. Their award-worthy performance on the field leads to unmatched exposure from appearances in high-profile games and near-constant coverage in national sports media. ...
by Julian Valentin | Jul 29, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing
Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective partner promotions, NBA players continue to set the standard for success on social. More...
by Julian Valentin | Jul 17, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing
Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to engage fans in new ways. Without live sports as an anchor, many of these sponsorship and endorsement activations have...
by Julian Valentin | Jul 15, 2020 | Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL’s biggest stars in Patrick Mahomes, Julian Edelman,...
