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Church’s Chicken Shines on National Fried Chicken Sandwich Day

Church’s Chicken Shines on National Fried Chicken Sandwich Day

by Julian Valentin | Nov 10, 2021 | Case Studies, Influencer Marketing, NIL Brand Articles, NIL for Athletes, NIL for Sponsors

Fried chicken chains have emerged as brand stars of the NIL era. Early adopters with a clear vision of how athletes can help drive their business goals, several QSR spots were among the first to lean in to support student-athletes in a big way. That trend continued on...
Athlete Influencer Marketing Brand Spotlight – FightCamp

Athlete Influencer Marketing Brand Spotlight – FightCamp

by Julian Valentin | Dec 1, 2020 | Digital Marketing, Influencer Marketing

Incorporating influencers of any type in your marketing mix can be a wild card — and athletes are no exception. Well-known brands with big budgets like Budweiser, State Farm, and Coca-Cola feature superstar athletes in their commercials and social media posts,...
NIL Earning Power: College Football Top 10

NIL Earning Power: College Football Top 10

by Julian Valentin | Sep 21, 2020 | Industry News, Influencer Marketing, NCAA, NIL, Sports Marketing

College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice...
State of Sponsored Social Report

State of Sponsored Social Report

by Julian Valentin | Sep 10, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?

Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?

by Julian Valentin | Sep 9, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, Social Media, Sports Marketing

It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend.  This publish-and-pray approach isn’t going to cut it. We’re not only...
Top-Performing Athlete Influencer Marketing Campaigns of 2020

Top-Performing Athlete Influencer Marketing Campaigns of 2020

by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes.  And even while restrictions that forced numerous events to be canceled...
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