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What Should Your Leaders Share on Social Media?

What Should Your Leaders Share on Social Media?

by Julian Valentin | Apr 29, 2020 | Industry News, Social Media, Sports Marketing

While marketers can be quick to search for celebrity influencers to act as ambassadors for their business, the greatest ambassadors could already be just down the hall.  For many businesses and organizations, those in leadership positions are often the...
Why ADs Can’t Wait to Prepare Their Programs for Name, Image, and Likeness Rights

Why ADs Can’t Wait to Prepare Their Programs for Name, Image, and Likeness Rights

by Julian Valentin | Apr 28, 2020 | Industry News, NIL, NIL for Coaches & Administrators, Social Media, Sports Marketing

The 2021 recruiting class will be the first to have name, image, and likeness monetization opportunities from the moment they set foot on campus.  Knowing this, recruits right now are asking, “How will your school prepare me to monetize my NIL...
Influencer Marketing for Non-Profit Organizations

Influencer Marketing for Non-Profit Organizations

by Julian Valentin | Apr 24, 2020 | Industry News, Social Media, Sports Marketing

A tweet can change the world. That might sound hyperbolic, but for JJ Watt and the city of Houston, hyperbole became reality in the aftermath of Hurricane Harvey. In response to the hurricane’s devastation, Watt set up a YouCaring.com relief campaign with an...
First Round in the Feed: How NFL Sponsors and Rookies Launched Social Media Campaigns on Draft Day

First Round in the Feed: How NFL Sponsors and Rookies Launched Social Media Campaigns on Draft Day

by Julian Valentin | Apr 24, 2020 | Industry News, NIL, NIL for Sponsors, Social Media, Sports Marketing

The NFL Draft is one of the biggest days every year at Opendorse.  As the social media activation partner of NFL Players, we’ve helped hundreds of newly drafted rookies publish posts. We’ve executed real-time campaigns on behalf of NFL sponsors,...
Top 100 Highest-Paid Athlete Endorsers of 2016

Top 100 Highest-Paid Athlete Endorsers of 2016

by Julian Valentin | Jun 29, 2016 | Industry News

See how teams help athletes build their brands with Opendorse. The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. As the athlete endorsement...
Top 100 Highest-Paid Athlete Endorsers of 2016

Top 100 Highest-Paid Athlete Endorsers of 2016

by Julian Valentin | Jun 29, 2016 | Industry News

See how teams help athletes build their brands with Opendorse. The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. As the athlete endorsement...
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