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Athlete Advocate Zach Soskin Details How Student-Athletes Can Begin Preparing for NIL… Today.

Athlete Advocate Zach Soskin Details How Student-Athletes Can Begin Preparing for NIL… Today.

by Julian Valentin | May 21, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing

College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to...
Influencer Marketing Checklist: How to Build an Effective Social Media Influencer Campaign

Influencer Marketing Checklist: How to Build an Effective Social Media Influencer Campaign

by Julian Valentin | May 18, 2020 | Industry News, Influencer Marketing

Countless marketers are turning to influencer marketing to achieve outcomes for their organization. But the barrier to entry can look insurmountably high and pitfalls are plenty.  Who should you work with? What are reasonable goals? And how do you really measure...
A New Era in College Sports: Athlete Brand Builder Zach Soskin Surveys the Name, Image, and Likeness Landscape

A New Era in College Sports: Athlete Brand Builder Zach Soskin Surveys the Name, Image, and Likeness Landscape

by Julian Valentin | May 15, 2020 | Industry News, Influencer Marketing, NCAA, NIL, Sports Marketing

Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a...
How to Build a Valuable Following On LinkedIn

How to Build a Valuable Following On LinkedIn

by Julian Valentin | May 14, 2020 | Industry News, Social Media, Sports Marketing

LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media....
NIL Earning Potential of Ohio State Football Student-Athletes

NIL Earning Potential of Ohio State Football Student-Athletes

by Julian Valentin | May 13, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing

“What are my tweets worth?” It’s the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more...
How NIL Rights Will Change College Recruiting

How NIL Rights Will Change College Recruiting

by Julian Valentin | May 7, 2020 | Industry News, NIL, NIL for Coaches & Administrators, Social Media, Sports Marketing

Which schools really build brands? Today, there’s a line item on every agenda… for every recruiting visit… at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program...
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