by Julian Valentin | Aug 3, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
“It just means more.” The SEC claims that college football is more meaningful in Southeastern Conference-country. The proclamation might ruffle some feathers among fans of other Power 5 programs, but it’s hard to argue with the results. From representation in the...
by Julian Valentin | Jul 31, 2020 | Industry News, NIL, NIL for Athletes, Social Media, Sports Marketing
Earning an athletic scholarship isn’t easy. High school athletes dream of the opportunity to continue their playing career in college. For most, it’s just not reality. Even those skilled enough in their sport to earn offers are likely striving for another at the...
by Julian Valentin | Jul 29, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing
Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective partner promotions, NBA players continue to set the standard for success on social. More...
by Julian Valentin | Jul 17, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing
Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to engage fans in new ways. Without live sports as an anchor, many of these sponsorship and endorsement activations have...
by Julian Valentin | May 27, 2020 | Industry News, NCAA, NIL, NIL for Athletes, Sports Marketing
Each day marks a step closer to the new era of name, image, and likeness rights in collegiate athletics. These changes will have a fundamental impact on college sports. It has become imperative that ADs and coaches can pitch and prove that their program offers...
by Julian Valentin | May 27, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing
The University of Central Florida Knights are leading the charge when it comes to creativity in digital and social media. Eric DeSalvo, Assistant Athletic Director in charge of #content, and his team had a clear vision and strategy at the start of 2020 – to promote...
