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Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?

Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?

by Julian Valentin | Sep 9, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, Social Media, Sports Marketing

It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend.  This publish-and-pray approach isn’t going to cut it. We’re not only...
Top-Performing Athlete Influencer Marketing Campaigns of 2020

Top-Performing Athlete Influencer Marketing Campaigns of 2020

by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes.  And even while restrictions that forced numerous events to be canceled...
Top-Performing Athlete Influencer Marketing Campaigns of 2020

Top-Performing Athlete Influencer Marketing Campaigns of 2020

by Julian Valentin | Sep 3, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes.  And even while restrictions that forced numerous events to be canceled...
SEC NIL Earning Power: What Preseason All-SEC Players Could Earn with NIL Endorsements

SEC NIL Earning Power: What Preseason All-SEC Players Could Earn with NIL Endorsements

by Julian Valentin | Aug 3, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing

“It just means more.” The SEC claims that college football is more meaningful in Southeastern Conference-country. The proclamation might ruffle some feathers among fans of other Power 5 programs, but it’s hard to argue with the results. From representation in the...
How Seeking Scholarships Might Prepare Athletes for NIL Endorsements

How Seeking Scholarships Might Prepare Athletes for NIL Endorsements

by Julian Valentin | Jul 31, 2020 | Industry News, NIL, NIL for Athletes, Social Media, Sports Marketing

Earning an athletic scholarship isn’t easy. High school athletes dream of the opportunity to continue their playing career in college. For most, it’s just not reality.  Even those skilled enough in their sport to earn offers are likely striving for another at the...
The NBA’s Top-10 Endorsement Earners

The NBA’s Top-10 Endorsement Earners

by Julian Valentin | Jul 29, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing

Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective partner promotions, NBA players continue to set the standard for success on social. More...
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